It’s 2019 and Hailey Bieber has just unveiled her wedding dress. An off-the-shoulder, lace gown designed by Virgil Abloh for Off-White. But one small detail has caught everyone’s attention.
Abloh is known for incorporating typography into his design and this time he went with a simple yet bold statement: “till death do us part” along the bottom of her veil. In one photo, she stands on the lawn of Palmetto Bluff with her flowing train and lengthy veil draped behind her giving a perfect view of the hand-sewn text. Those five little words almost broke the internet.
Weddings are filled with traditions. From wearing your grandma’s blue earrings to throwing your bouquet to the next bride-to-be. And while traditions are great, this bold detail reflects Hailey’s unique style and should be a reminder to all brides that they deserve a wedding outfit that is specific to them.
As a tribute to Hailey Bieber — and to the phrase that was reintroduced into the pop culture lexicon — Bella Rosa had a plaque inscription made to match her iconic veil. Now you can curate your own sentimental plaque which will be sewn into the inside of your bridal clutch. A personalization that is special to you and your love.
Hailey and Justin Bieber had a good mix of traditional and unique twists to their wedding. With a classic elegant ceremony in South Carolina with friends and family, following an elopement at a New York courthouse. The couple recently celebrated their third wedding anniversary so it looks like the sentiment “till death do us part” just might stick!
